In order to better understand the constant flow of new technologies and their impact on the Audio + Entertainment Technology Industries*, we have applied a methodology called the A3E Technology Evolution + Impact Curve™ to a visual representation that we have dubbed the ARAS Wave™. The ARAS Wave™ indexes the ‘market interest’ (Y axis) as technologies emerge, get adopted (or not), adapts to or displaces existing technologies, and is finally optimized from a business value, cultural, distribution channel, and specification / regulation / governance standards (X axis).
*ARAS defines the Audio + Entertainment Technology Industries to include the products, labor categories, creation technology, output technology, business processes, distribution channels, specification standards and regulations related to those marketplaces.
Our experience with ARAS Waves™ shows that each of these technologies will have sub-waves of their own. These iterations will have different shapes, durations, and other characteristics. We have plotted these as shown on Figure 2. Another dimension of these technology specific ARAS Waves™ is that they cannot always be neatly planned and plotted.
It is the nature of these technologies that they are subject to: