The mission of A3E and A3E Research + Advisory Services (ARAS) is to explore The Future of Music + Entertainment Technology™ and The Tools + Business of A3E Digital Artistry™. Since 2013, A3E has created an Exchange environment to do so.
The A3E Exchange acts as a catalyst for the creation and development of new applications, tools, instruments, technologies and business models. A3E focuses this fostering of development in both the creative tools and then the subsequent content creation using these tools – this is what we call A3E Digital Artistry™.
The A3E Exchange gathers key stakeholders at the same table to explore, discuss new opportunities, share their expertise, thoughts, ideas and products with the other stakeholders. To have the stakeholders explore how the impact of the new tools and content of A3E Digital Artistry™ on content creators, fans and consumers, and ultimately the businesses of the Entertainment Technology industry.
Finally, A3E + ARAS takes these two factors the development and emergence of new entertainment platforms, technologies and content, along with insights and expertise of key industry stakeholders’ feedback, discussions, ideas, and to provide the Entertainment Technology industry with agnostic, unbiased and independent research, data and business intelligence for use in strategic decision making.
A3E has seen for decades that the traditional entertainment and music industries saw the key stakeholders as the artists and content creators working with the instrument and tool manufacturers;
But then an amazing new group of stakeholders became a major new impact and force in helping advance the content creation process and how artists and content creators could deliver and interact with their fans and consumers – independent software and hardware developers. This growing and dedicated developer force is where A3E + ARAS have chosen to add to their focus on the future of music and entertainment technology, and to make sure they are brought to the table as well;
The A3E + ARAS Exchange centers its world and focus on this key grouping of stakeholders that are developing new content creation tools allowing for content creators to unleash unlimited and paradigm shifting creativity of the Entertainment Technology industry and how fans and consumers will experience their art;
The A3E + ARAS exchanges, events, summits, workshops, research, surveys, and partnerships uniquely enable our customers to understand what is emanating from these three domains to inform their product development efforts, content creation and new Digital Artistry™ tools, and the new instruments, hardware, software, and platforms that will be used by consumers. THIS is what A3E + ARAS are all about! The Future of Music + Entertainment Technology™ and The Tools + Business of A3E Digital Artistry™.