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A3E 2022 ANAHEIM

A3E is excited to be back LIVE and at the NAMM Show 2022! A3E + ARAS will once again be providing their forward thinking educational programming examining the evolutionary process and the Future of Music + Entertainment Technology™.

New Sessions, Speakers, Panelists, and Moderators are being added daily. Please check back for updates.

Friday, June 3rd, 2022; 12:00PM – 1:00PM Pacific Time; Anaheim Convention Center; Level 2, Room 202A

The Future of the DAW: How AI, Blockchain and the Cloud will Change DAWs Forever

As Artificial Intelligence continues to infiltrate the studio, we discuss how the DAW will be reshaped and redefined by AI and other futuristic and forward-thinking music making tools. With artists, industry experts and those who are building the future, we discuss how AI, blockchain and cloud-computing and more can help unlock a new wave of creativity for future music makers.

Declan McGlynn | Music technology journalist, presenter, consultant and content creator | DJmag

YouTube Certified and Webby Award-winning writer and content creator specialising in music production, technology, DJing, audio engineering and electronic music culture. Experience working in print, online, video and event production, as well as product dev, marketing and audience growth strategies. Dabbling in Web3 communities and culture.

Clients include RBMA, Dazed, Google, H&M, Resident Advisor, BBC Radio 1, fabric London, ADE, Universal Music, SONAR, Urban Ears, DJ Mag, IMS, Point Blank Music School, Clash, BMC, Future Music, Native Instruments, Music Tech and many, many more.

Alejandro Koretzky | Head of AI/ML & Audio Science Innovation | Splice

Alejandro (Ale) Koretzky is Head of Machine Learning & Audio Science at Splice, where he leads Applied Research and innovation strategy around intelligent sound discovery. His team has been behind some of Splice’s biggest innovations in the space, including Similar Sounds and the recently released, CoSo. An entrepreneur himself, he’s currently a mentor at Techstars, where he advises early-stage ventures on product strategy and data science. He is an advisor to Cornell Tech’s Break Thorough AI and Latam-based Anyone.AI. Ale was a Fulbright Presidential Fellow from Argentina and completed his Msc. in Electrical Engineering at USC, where he pioneered work on real-time audio source separation using deep neural networks. He holds several patents for his inventions in audio and Machine Learning space. Ale is also a musician and music producer, having released two studio albums with his Argentina-based band, Ximetria.

Jordan Lowy | Global Business Development | TikTok

Jordan Lowy is the Head of Music Publishing Licensing and Partnerships at TikTok and ByteDance, leading the company’s global licensing, business development, and partnership efforts across the music publishing space. Having joined TikTok/ByteDance in late 2018, he was the company’s first international music publishing executive hire in the post-Musical.ly era, building a team that spans multiple continents, and is responsible for a number of different products and lines of business. He founded TikTok’s Commercial Music and Creative Licensing team, which launched TikTok’s first commercial music library, providing a safe and licensed option for brand partners on the platform. He also helped develop and launch ByteDance’s music streaming service, Resso. Prior to TikTok, Jordan spent over 15 years on the rightsholder side, namely with Universal Music Group and Walt Disney Studios. He is a published music journalist, having worked at BPM Magazine and other publications, and a music producer with releases on San Francisco’s Loöq Records.

Erin Barra | Director of the Popular Music Program, Arizona State University, Executive Director, Beats By Girlz | Arizona State University, Beats By Girlz

With a wide-ranging skill set as a music and tech educator, songwriter, producer, instrumentalist, entrepreneur, and activist, Erin has been a key player in many projects. An authoritative voice in music, tech, and education, Barra is the Director of Popular Music at Arizona State University, Executive Director of Beats By Girlz, course developer for Berklee Online, and former Associate Professor at the Berklee College of Music in Boston. As a community organizer, she has the ability to mobilize and build from the ground level up, creating and funding several organizations and efforts at the intersection of art, technology, education, and equity.

Yotam Mann | Co-Founder | Never Before Heard Sounds

Yotam Mann is a musician and programmer. He co-founded Never Before Heard Sounds in 2020 with Chris Deaner (also a musician/programmer). The company creates artist-centric tools and instruments using recently-possible techniques like machine learning. Yotam studied Music and Computer Science at UC Berkeley and is also the creator of Tone.js, an open-source software library for making interactive music in the browser.

Friday, June 3rd, 2022; 1:00PM – 2:00PM Pacific Time; Anaheim Convention Center; Level 3, Ballroom C

Visionary Women in Musical AI: Deep Dive into the Future of Music

Bringing together trailblazing technologists and artists at the forefront of musical AI, this panel will feature a discussion of pressing issues: How can AI help artists? What are the risks and benefits brought through this breakthrough technology? How can we utilize AI to shape the future of music to better support aspiring and professional artists? What will musical AI look like in the metaverse and Web3? Join us for this one of a kind discussion with the women who are revolutionizing music technology as we know it.

Maya Ackerman, PhD. | CEO and co-founder | WaveAI

Professor Ackerman is an expert on AI and Computational Creativity, with unique insight into the commercialization of cutting-edge research on human-AI collaboration. Named “Woman of Influence” by the Silicon Valley Business Journal, Ackerman was an invited speaker at the United Nations, Google, IBM Research, Stanford University, amongst other prestigious venues. Dr. Ackerman appeared on NBC News, New Scientist, and Grammy.com, as well as on international television stations. Her research into AI, Machine Learning & Computational Creativity has earned awards from the Association for Computational Creativity, US Office of Naval Research, NSERC, and many more.

She earned her PhD from the University of Waterloo, held postdoctoral fellowships at Caltech and UC San Diego and is on the faculty of the Computer Engineering Department at Santa Clara University and an Associate Editor of the Journal of Computational Creativity.

Maya is also an opera singer and music producer.

Jessica Powell | CEO & Co-founder | AudioShake

Jessica Powell is the CEO and co-founder of Audioshake, which uses AI to deconstruct songs into instrumentals and stems so that they can be opened up for new opportunities in sync licensing, remixing, and emerging immersive, education, and social media formats.

Powell spent over a decade at Google, where she sat on the company’s management team, reporting into the CEO, and ran the company’s global communications organization. She began her career at CISAC, the International Society of Authors and Composers in Paris. She is also the author of the novel, The Big Disruption: A Totally Fictional but Essentially True Silicon Valley Story, and her essays and fiction have been published in the New York Times, TIME, WIRED, and elsewhere.

Senaida Ng | Founder & CEO | MiSynth

Brooklyn-based, SENAIDA (pronounced Shuh-nay-duh), is a sound architect, creative entrepreneur and futurist. Through her work as a conscious artist and thinker, she explores the intersection between art, emerging technologies and spirituality. Classically-trained as a concert pianist, she has won national and international music competitions and made her Carnegie Hall debut in 2018. She currently attends the Clive Davis Institute of Recorded Music at NYU where she founded the Gender Equality in Music Club and is a radio DJ on WNYU 89.1 FM. She is the founder and CEO of MiSynth, a music-tech startup revolutionizing music creation with the brain. SENAIDA’s work focuses on creating multi-sensory, immersive experiences through experimental audio and visuals.

Lily Moayeri | Freelance Music Journalist | Pictures of Lily

Lily Moayeri has been a music journalist since 1992. She has contributed to numerous publications over the years including NPR, Los Angeles Times and Rolling Stone. Currently, her writing can be found in Grammy, Variety, Spin, DJ Mag, Flood Magazine, Mix Magazine, Under the Radar Magazine, among others. Lily is also a contributing editor to the textbook, The Guerilla Guide to the Music Business. Lily hosts and co-produces the Pictures of Lily Podcast, a music commentary podcast about her experiences interviewing musicians and music-related people. She has been a panelist at a number of music conferences and guest speaker at Grammy Camp. You can track her at pictures-of-lily.com and follow her on Twitter/Instagram @LilyMoayeri.

Lisa Mae Pegher | Lead mobile developer, musician and engineering manager of Splice’s newest music creation tool, CoSo | Splice

Lisa Mae Pegher is a solo percussionist, drummer, musician, and software engineer. Much of Lisa’s musical work bridges the gap between genres and fuses analog and electronic music while incorporating multimedia elements. Most recently her newest collaborative show the A.I. Rhythm Evolution Project (A.I.RE) was a combined multimedia effort that takes the listener through the evolution of percussion music from its roots to the eventual integration of artificial intelligence where much of show makes use of computers that listen and respond to the performer in real time. In her most recent orchestral commission she worked with composer, Paul Dooley to write a percussion concerto that explores mixing orchestral symphonic music with electronic dance music. Integrating electronics in music is what eventually led Lisa to code and to her current role as lead mobile developer and engineering manager of Splice’s newest music creation tool, CoSo.

Friday, June 3rd, 2022; 2:00PM – 3:00PM Pacific Time; Anaheim Convention Center; Level 2, Room 202A

The Next Generation of Rap and Hip Hop: Harnessing Music Technology for Empowering Creativity

This panel of hip hop creators, influencers, and their representatives will discuss the role that creators and technology play in the digital economy and now web 3.0. What defines creativity and influence? How are creators, influencers and technology shaping music & culture?

Mike Johns | Founder | Digital Mind State

Mike Johns is a tactician who sits at the intersection of tech, entertainment, media, and politics— providing creative direction, message development, content strategy, and a 360 approach to business development and growth. Operating in Los Angeles, Johns serves clients globally with London as his second home. Johns leverages his diverse experience and connection to enhance the image and reputation of public figures, artists, businesses, organizations, and agendas that move the world forward. Goal, impact 1 billion people within the next ten years. He has been featured on Fox News, Wireless Weekly, Los Angeles Times, Variety, Vibe, Black Enterprise, Mobile Entertainment and is among Hollywood’s who’s who decision maker.

ZÜM The DJ | Celebrity DJ

International celebrity DJ for Timbaland and Swizz Beats Verzuz TV, Mike Tyson, Damon Dash, Anthony Hamilton, Saweetie, she’s also an NFT artist focused on combining art and music.

Big Bank Bandz | Rapper/CEO

Hailing from Chiraq, Big Bank Bandz is leading a new school of “smart musicians” leverage the latest in technology to connect, create immersive experiences and monetize. Bandz has tour with both Currency and Chief Keef and eventually began performing at noteworthy events such as Rolling Loud, Revolt Miami, A3C, and SWSW.

Brijion Vuitton | Rapper/Producer/Actor

Known professionally as Brijion Vuitton, is an hip hop rapper, record producer and actor. Brijion Vuitton grew up in Los Angeles and began rapping in his late teens. Today she is one of LA’s most sought after talent record labels are trying to sign.

Jayo Felony | Artist West Coast Rap Legend

In 1994 Jayo Felony was signed to the label owned by Jam Master Jay from RUN DMC called Jam Master Jay Records. That year, Jayo Felony released his debut album, Take a Ride. In 1998, he released his follow-up album, Whatcha Gonna Do? on Def Jam. It featured rappers like Method Man, DMX, Mack 10, WC, Redman, Kokane, Ice Cube, E-40 and 8 Ball & MJG.

In 1999, he released Underground which features a guest appearance by San Diego rapper The Toven on the song “Du Lo Gang”. There was talk of releasing a fourth album, Hotter Than Fish Grease, in 2000, but the project was not released for unknown reasons. In 2001, His fourth studio album Crip Hop was released and had multiple guest appearances. Jayo Felony’s fifth studio album self-titled James Savage was released late 2019 on the Open Bar Entertainment label. That same year, he made his acting debut in the WorldStarHipHop mini series Broken Ground.

Friday, June 3rd, 2022; 3:00PM – 4:00PM Pacific Time; Anaheim Convention Center; Level 2, Room 202A

Automated Rap: AI vs Creativity.V3 featuring Jayo Felony

How is Artificial Intelligence (AI) used in Hip Hop music? Can AI be as creative as Jayo Felony? Will AI replace Rap artists? Does AImake better West Coast music? AI will affect Rap and Hip Hop, but when?

Part 2 of: How are creators, influencers and technology shaping music & culture?

Jayo Felony | Artist West Coast Rap Legend

In 1994 Jayo Felony was signed to the label owned by Jam Master Jay from RUN DMC called Jam Master Jay Records. That year, Jayo Felony released his debut album, Take a Ride. In 1998, he released his follow-up album, Whatcha Gonna Do? on Def Jam. It featured rappers like Method Man, DMX, Mack 10, WC, Redman, Kokane, Ice Cube, E-40 and 8 Ball & MJG.

In 1999, he released Underground which features a guest appearance by San Diego rapper The Toven on the song “Du Lo Gang”. There was talk of releasing a fourth album, Hotter Than Fish Grease, in 2000, but the project was not released for unknown reasons. In 2001, His fourth studio album Crip Hop was released and had multiple guest appearances. Jayo Felony’s fifth studio album self-titled James Savage was released late 2019 on the Open Bar Entertainment label. That same year, he made his acting debut in the WorldStarHipHop mini series Broken Ground.

Greg “Olskool Ice-Gre” Lewis | Creative | Honest Management LLC.

Greg “Olskool Ice-Gre” Lewis is an author, public speaker, and motivational dream influencer. Leveraging his career in entertainment into a successful full-service multi-media entertainment, management and production company, Honest Management LLC., this A&R, Chi-town representative, and Hip Hop artist-turned-businessman stands out for his ability to identify, nurture and elevate true talent. As an alumnus of Jackson State University, Lewis has played an instrumental role in the lives and careers of some of the brightest in music and entertainment. His story was recently immortalized in the documentary We Paid Let Us In! The Legend of Abstract Mindstate, currently circulating in film festivals globally.

Mike Johns | Founder | Digital Mind State

Mike Johns is a tactician who sits at the intersection of tech, entertainment, media, and politics— providing creative direction, message development, content strategy, and a 360 approach to business development and growth. Operating in Los Angeles, Johns serves clients globally with London as his second home. Johns leverages his diverse experience and connection to enhance the image and reputation of public figures, artists, businesses, organizations, and agendas that move the world forward. Goal, impact 1 billion people within the next ten years. He has been featured on Fox News, Wireless Weekly, Los Angeles Times, Variety, Vibe, Black Enterprise, Mobile Entertainment and is among Hollywood’s who’s who decision maker.

Friday, June 3rd, 2022; 4:00PM – 5:00PM Pacific Time; Anaheim Convention Center; Level 2, Room 202A

Artist Strategies for Web3 and NFTs

Web3 and NFT’s have the potential to reshape the creator economy, not only putting more control and money in the hands of artists, but enabling them to engage with fans in new ways. Thought leaders in the space go behind the hype to discuss the opportunities and challenges of Web3, and artist strategies for getting involved.

Daniel Rowland | Oscar-winning Engineer, Producer and the Head of Strategy and Partnerships, LANDR Audio | Professor of Recording Industry, Middle Tennessee State University | Co-founder, NOIISE

Daniel Rowland is an LA-based audio engineer/producer, educator, visual artist, and tech executive. He holds both a B.S and M.F.A. in Music Technology, and is currently Head of Strategy and Partnerships at Montreal’s LANDR Audio and longtime professor at MTSU in Nashville. Daniel has been part of numerous international tours; produced the music for an Oscar-winning Pixar film; and mastered multiplatinum/Grammy-nominated albums, while working on projects as varied as Nine Inch Nails, Seal, Meek Mill, Bhad Bhabie, Phillip Glass, David Foster, Gayle, Gucci Mane, Gwen Stefani, and The Sandbox (metaverse/gaming), along with dozens of Disney properties such as Star Wars and Marvel. Longtime collaborator with iconic musician Adrian Belew (David Bowie, King Crimson, Talking Heads, Frank Zappa), Daniel originally branched into tech with the development of Belew’s interactive, ever-evolving audiovisual album Flux, and companion iOS fx processing app. Approached by LANDR while speaking at SXSW in 2014, Daniel has now helped to grow LANDR to nearly 4.5 million users, working to refine their AI mastering engine and develop numerous virtual instruments, plugins, and other products, while crafting acquisition and partnerships deals with a wide range of startups and iconic brands/artists. His current focus is on immersive audio, recently opening Immersive Mixers with renowned film trailer mixer Matt Guiler (Spiderman: No Way Home, Jumanji, Uncharted), as well as on Web3 and AI for helping new creators enter the music industry and better monetize their work. Daniel has spoken on the present and future of music technology at conferences such as SXSW, MONDO, A3E, NOLA Music Tech, NAMM, A3C, and the ASCAP Expo, as well as in Billboard, and is a voting member of the Recording Academy.

Keit Kollo | CEO | Weav Music

Originally from Estonia, Keit is the CEO of Weav Music – a music tech startup specialized in adaptive music technology, and now building real-time interactive music NFTs. She joined Weav in 2015 as a founding Product Manager. She holds an MA from Central Saint Martins in Innovation Management, and has won sponsored product awards from NCR, Paypal, Thalmic labs and others. Her contributions include the development of apps such as RefAid, as well as her directorship at StartupBus Europe.

Eric “Motivate” Spivak | Founder | Urconduit

Eric “Motivate” Spivak is a key opinion leader in the digital art, blockchain & cryptocurrency space as well as Founder to the largest & fastest growing NFT & DeFi community in the world. Beyond his contributions to these fast-paced digital environments. He’s been making waves with his successful boutique creative agency and marketing firm Urconduit, across Los Angeles, New York & Miami working with internationally recognized brands, critically acclaimed artists, and billboard charting musicians alike.  His curatorial abilities are seen throughout his projects and the diversity, quality and consistency in his work is something you have to see to believe.

Michael Gubman | VP Business Development | Bitski

Michael Gubman is VP of Business Development at Bitski. Prior to joining Bitski, Michael was Head of Distribution Business Development, NA at TikTok where he oversaw Telecom, Product and Platform partnerships. A digital media executive with 15+ years of experience, Michael has built strategic partnerships and new media experiences across NFTs, Augmented Reality, Fashion, Music, Video & Gaming with many of the largest Telecoms, Retailers, IP Owners and Consumer Brands around the world. In addition to Bitski, Michael serves on the Board of Directors for LANDR, Inc. The leading Automated Mastering & Creator Tools solution for Musicians and Audio Creators.

Friday, June 3rd, 2022; 5:00PM – 6:00PM Pacific Time; Anaheim Convention Center; Level 2, Room 202A

How AI is Changing EDM Production, Mixing and Mastering

AI is considered by a growing number of electronic musicians as the perfect way to ensure their music is mixed and mastered to a professional standard. And with recent developments with chord, bass and drum patterning AI, can anybody now develop professional music? Can AI outperform producers, mixing and mastering engineers and where are we heading? This panel of industry experts reviews the use of AI in electronic dance music production. Is the use of AI appropriate in music production or should we be concentrating on teaching and passing on the skillsets of audio engineering and production to the next generation so that music continues to be creative and unique?  Does the use of AI stifle creativity? And how does a producer interject their creativity if they use AI.

Rick Snoman | Record Producer, Keynote speaker, Studio Owner & Award Winning Author | Altar Studios

An award winning Apple-approved mastering engineer with 30 years experience and a Ph.D. in audio technology, he owns Altar Recording Studios. Specialising in modern music production, he has written, produced, mixed and mastered for labels such as Sony BMG, Polydor, Warner, Anjuna and Mau5trap while his textbook has won awards, critical acclaim, and accolade across the entire music industry from ToolRoom to Mix Magazine.

Rick is co-chair of Electronic/Modern Dance Music for the Audio Engineering Society, a member of the A.E.S Education Committee, and presented and curated the Audio Engineering Society’s Electronic Music event in 2021. He regularly talks at colleges, universities and at A.E.S conventions worldwide. He was keynote speaker on modern music at NAMM 2020, and guest D.J for the After Party Tec Awards in Los Angeles 2020.

Alex Bartles | Studio Owner/Mix Engineer/Audiologist | Audio Devils

Alexandra is co-owner of Audio Devils an online mentoring organisation and co-founder of Altar Recording Studios, the world’s first recording studio dedicated to the production of modern electronic music, mixing and mastering.

She is also, co-owner of Dance Music Production, ProAudio Ears an online ear training platform, and co-owner of a record label. She started her career in audio over 20 years ago, originally training and working as an Audiologist and Tinnitus Retraining Therapist, specialising in working with musicians.

Alex curated the Audio Engineering Societies’ first-ever EDM event. She has also written lyrics and melodies for tracks signed to Blanco Y Negro (WEA) and 1980 Recordings.

Lacey Harris | Director of Industry Programs | Musicians Institute

Lacey Harris is a DJ and music producer with decades of experience, and a variety of study and professional background in audio, music technology and education.  She spent several years at Native Instruments in various roles, from sales/logistics to technical specialist and beta tester for various DJ and production products, then later pursuing teaching and admissions at Dubspot. She became an instructor and curricular designer at Musicians Institute for DJ and music production, eventually taking the role of Director of Industry Programs. Lacey also worked with non-profits teaching DJ and beatmaking to at-risk youth in LA County. She can be found DJing in Los Angeles, streaming on Twitch, and releasing music under two aliases, Lacey IQ and Inquiri.

Saturday, June 4th, 2022; 12:00PM – 1:00PM Pacific Time; Anaheim Convention Center; Level 2, Room 202A

Instruction, Tools & Trends: New Technologies & Applications for Artists & Content Creation

Driven in part by necessities brought about by a global pandemic, technology companies, educators, artists and content creators are looking to shrink the distance between each other and find ways to collaborate and share remotely. Whether it is online collaboration tools (Web based DAWs and notation or remote classroom technology), AI platforms for digital music production and mastering, or the rise of Jack Trip servers and audio file sharing, it seems this area of the music industry is destined to grow significantly in the next few years.

Shevy Smith | Composer/Producer & Co-Founder | The Ultimate Playlist

Shevy Smith is an LA-based composer/producer and co-founder of The Ultimate Playlist app. After signing a publishing deal in Nashville (Froehlig Palmer Music) as a teenager and working as a staff writer and college touring artist, Smith migrated to the west coast in 2008. Shortly thereafter, she created Forte Poesy, a youth-focused music education program teaching empowerment through songwriting and musicianship. Smith’s curriculum was implemented in public and private schools in NYC, LA, and London. During this time, Smith also wrote, produced, and engineered numerous national tv/film campaigns for ABC, NBC, Soapnet, and ESPN. In 2019, Shevy teamed up with Khalid Jones to form Elite Shout, a creative firm with the goal of leveraging emerging tech to provide innovative opportunities for developing and established working class recording artists. Shevy is a ProMax Gold award winner and an Emmy-nominated producer/composer. She has served as Board Co-President for the Afghan Women’s Writing Project and is a member of the Alliance of Women Film Composers.

Erin Barra | Director of the Popular Music Program, Arizona State University, Executive Director, Beats By Girlz | Arizona State University, Beats By Girlz

With a wide-ranging skill set as a music and tech educator, songwriter, producer, instrumentalist, entrepreneur, and activist, Erin has been a key player in many projects. An authoritative voice in music, tech, and education, Barra is the Director of Popular Music at Arizona State University, Executive Director of Beats By Girlz, course developer for Berklee Online, and former Associate Professor at the Berklee College of Music in Boston. As a community organizer, she has the ability to mobilize and build from the ground level up, creating and funding several organizations and efforts at the intersection of art, technology, education, and equity.

Emma Supica | Education Lead | Artiphon

Emma Supica is a music educator with over 15 years of experience in K-12 schools, higher education, and nonprofit organizations. Her educational philosophy is centered on creative process, human development, and advocating for accessibility in the arts. She specializes in curriculum development and values play in learning. She has spearheaded numerous education outreach projects centered on new composers and multimedia compositions, including a contemporary music curriculum which leverages innovative music tools to empower young composers. In addition to leading Artiphon’s education initiatives, she is a comedic improviser and the founding director of the nonprofit Unscripted, which teaches community improv programs focused on healing and empowerment.

Lee Whitmore | Vice President Education, Americas | Focusrite Audio Engineering Limited

As an education executive with deep experience in creative digital media industry, music, audio and video, specializing in marketing, strategy and education technology, I’m deeply committed to the active role the arts and technology play in developing positive life experiences for children and community.

Specialties: Education, marketing, sales, music and audio technology, professional development, writer, speaker.

Bryan Castle, Jr | Sr. Director, Learning Partnerships | Avid

Bryan Castle, Jr. is a dynamic leader, author and educator in media and technology education, with almost 20 years in the industry. Bryan is the driving force behind new initiatives like the Avid Learning Academy for high school education, and the Avid Learning Collective sponsorship program to take action on diversity and inclusion. As the director of Learning Partnerships, his work is broadly focused on expanding access and opportunity for students in music and media around the globe.

Saturday, June 4th, 2022; 1:00PM – 2:00PM Pacific Time; Anaheim Convention Center; Level 2, Room 202A

The Evolving and Colliding Worlds of Music, Film, Streaming & Social Media Content Creation

There used to be separate worlds for musicians, film makers, news reporters and distinct distribution channels for each media. That started to end in the early 2000s when video companies started acquiring music technology companies for their audio platforms. Avid bought Pro Tools,, Apple bought Emagic, Pinnacle bought Steinberg, then Yamaha acquired Steinberg and Avid bought Pinnacle. Everyone with a cellphone is a filmmaker and global reporter these days.

He Tubes, She Tubes, We All Work for YouTube! Now Lady Gaga makes more money each year from ads on her Youtube channel than from music streaming and Trent Reznor and Danny Elfman are better known for their movie scores than Nine Inch Nails and Oingo Boingo.

A panel of guests will try to make sense of the changing landscape for music in this new era and peer into the future to see what lies ahead in a world filled with NFTs and Metaverses.

Emelie Olsson | Co-founder & Director of Artist Relations | Corite

Co-founder and Director of Artist Relations, Emelie Olsson, was instrumental in ideating and ultimately launching Corite. In her professional experience, she has worked on strategic brand-building partnerships, communications, artist services, PR, and project management of music releases with fan engagement always being at the core.

She has a previous background in media and writing, podcasts, and digital marketing. She has also successfully implemented different charity projects focused on helping socio-economically vulnerable families and individuals all across Sweden.

Michael Bell | Head of Sales, Soundtrap for Education at Spotify | Spotify

Michael Bell started his career 12 years ago as a middle school English History and Technology teacher in California before moving to software sales at growth EdTech companies including IXL Learning and Newsela. For the past 3 years Michael has been serving a founding sales leader at Spotify’s first EdTech product Soundtrap for Education. Michael is passionate about helping school districts around the globe purchase and adopt high quality research-backed tools to increase student achievement and revolutionize learning in the classroom.

Jeff Rona | Founder/President | Liquid Cinema

JEFF RONA is a composer for film, TV, and video games living in Los Angeles. Rona has been a collaborator with Philip Glass, Mark Isham, Lisa Gerrard, and a longstanding musical relationships with composers Hans Zimmer and Cliff Martinez. He’s scored dozens of film and television projects with legendary filmmakers including Ridley Scott, Steven Spielberg, Wong Kar-wai, Steven Soderbergh, Mark Pellington and others.

He started Liquid Cinema as a boutique trailer scoring company, but has expanded into one of the top catalogs for songs, source, underscore, and promos.

Jeff has written music for multiple AAA video games including the epic “God of War 3”, “Far Cry 4”, “Resident Evil 2”, and “Devil May Cry 5” for which he won numerous awards

Athan Billias | Founder | MIDI2Marketing LLC

Career Highlights

• Product Planning manager in Tokyo, Japan for the largest selling synthesizer of all time – the Korg M1.
• Licensed IVL Virtual Vocals to 9 of 11 companies in the Japanese network karaoke market including Daichi Kosho/Yamaha, GigaNetworks, Ricoh, Sega, Taito and Xing/Brother.
• Marketing and Sound Design Manager for the Yamaha Motif synthesizers in the US.
• As Director of Marketing for the Pro Audio and Combo Division planned and implemented the Trainer/Merchandiser program at Yamaha Corporation of America (YCA).
• Lead the Steinberg software team in the US for the first three years after Yamaha acquired Steinberg in 2005.
• In 2014, implemented the Qualtrics Voice of Customer program at YCA.
• In 2018, selected and implemented a best in class digital marketing stack that creates individualized profiles for every YCA customer and then delivers personalized messaging across multiple touchpoints to guide customers through their unique customer journey.

Specialties: Product Planning for digital musical instruments and software. Digital marketing. Fluency in Japanese and working with Japanese companies, expertise in licensing contracts and third party relations

Saturday, June 4th, 2022; 2:00PM – 3:00PM Pacific Time; Anaheim Convention Center; Level 2, Room 202A

Interactive Audio Design: Expanding Your Sound & Music Tool Belt for Games & Interactive Media

A fast paced and rapid fire look at emerging tools, tips, and tricks for leveraging and adapting your creativity from old rules to new possibilities in games and other interactive media. For media creatives looking to expand or transition their careers to interactive experiences, the learning curve can be steep – and there are few resources to help you quickly learn and apply the many emerging specialized audio tools and techniques available. Production no longer ends with an export key-command. Gone are the days of time-subservient SMPTE and song arrangement permutations. This presentation will open the hood on Middleware, interactive music methodologies, and interactive audio system design for gaming and interactive experiences.

Chase Bethea | Composer/ Technical Audio Designer | Chase Bethea

Chase Bethea is a Video Game Composer/Technical Audio Designer that has shipped over 21 game titles in his eleven years experience.

His soundtrack for “Cubic Climber” earned a Noteworthy on Destructoid. In 2016, Chase was nominated for Artists of the Year – Independent Composer

by VGMO in the entire industry for his “I Can’t Escape:Darkness” score. In 2021, he won an award for the AGROUND soundtrack from the NYX Game Awards. Chase has also scored Aztec Ride, a highly addictive fun mobile game that shipped on Google Play in October 2020 and was nominated for a Pocket Gamer Mobile Award.

Cody Matthew Johnson | CEO, Creative Director | Emperia Sound and Music / Emperia Music Group

Cody Matthew Johnson is the CEO, Audio Director, and Co-Founder of the cutting edge end-to-end interactive audio solutions and technology company Emperia Sound and Music, specializing in interactive experiences and video games.

As an in-demand composer, music producer, and creative director, Cody’s irreverent and unapologetic fusion of aggressive and contemporary styles is featured on wide cross section of video games including the upcoming “Trek To Yomi” and “Lost Soul Aside” as well as “Resident Evil 2”, “Devil May Cry 5”, “Bright Memory: Infinite”, “Marvel vs. Capcom: Infinite” and his work has garnered critical acclaim at The Game Awards, SXSW Gaming Awards, Game Audio Network Guild Awards, Hollywood Music in Media Awards, NAVGTR Awards and more.

Nuno Fonseca, PhD. | CEO | Sound Particles

– Founder/CEO at Sound Particles. Creator of “Sound Particles” software, currently in use in all major “Hollywood” studios and used in productions such as “Game of Thrones”, “Frozen 2”, “Starwars 9”, etc.

– PhD in computer audio, and former university professor (computer science, multimedia, music technology).

– Author of the portuguese book “Introdução à Engenharia de Som” (Introduction to Sound Engineering), co-author of the portuguese book “Desenvolvimento em iOS” (iOS Development), and author of more than 20 papers on audio research topics.

– Creator of WordBuilder(TM) (EW/QL Symphonic Choirs) and “Voices of the Apocalypse Utility” text-to-sing software, by EASTWEST (Hollywood, USA)

– Gave presentations at Stanford, Apple, TEDx, Disney, Pixar, Universal, Warner Bros, Fox, Paramount, Sony, among other places.

Specialties: Computer audio research/software development, project “igniter”.

Adam Fligsten | Founder/Composer | Silen Audio

Adam Fligsten works in interactive media as a composer, audio programmer, and educator. With over a decade of experience, Adam specializes in synthesis and music technology. He has written music for a wide variety of projects including 2016’s “Outreach”, 2019’s “Marvel vs Capcom: Infinite”, 2021’s “Strings Theory”, as well as many trailer and advertising campaigns.

In 2021, Adam founded Silen Audio, a full service game audio studio that provides music, sound design, audio programming, and consultation. Silen created sound design for 2022’s “Morbid Metal” and is currently working on a number of unannounced projects. Silen is also preparing their first software synthesizer, Infinite Flow, for release later this year.

Saturday, June 4th, 2022; 3:00PM – 4:00PM Pacific Time; Anaheim Convention Center; Level 2, Room 202A

Creating Music and Sounds for Video Games: A Workshop on Music Production, Sound Design, and Audio Implementation for Interactive Media

This one-hour learning marathon, packed with techniques on how to create music and sounds for video games, will give you a behind the scene access to the project sessions of games like “ARCHER: Danger Phone”, “Blind Fate: Edo No Yami”, and “Terminator Salvation: The VR Ride”.

Join composer and sound designer Joe Kataldo to expand your current song production and audio engineering skillset into the field of game audio, and jumpstart your audio production for interactive media career, by learning from key examples of mobile, desktop, console, and VR video games.

Joe Kataldo | Company Owner, Composer & Sound Designer | Mad Audio Wave

Joe Kataldo is a composer and sound designer who specializes in producing hybrid scores and sci-fi sound effects. He brings over a decade of experience to the table having produced, composed, and sound designed for projects such as: Archer: Danger Phone, the mobile game based on Adam Reed’s hit FXX series. Hot Dogs, Horseshoes & Hand Grenades and the Team Fortress 2 VR parody developed by RUST LTD in collaboration with Valve Corp., and Odd Tales’ The Last Night, that received global recognition in 2017 at E3.

Joe is the owner of Mad Wave Audio, LLC, a full-service audio production company for video games, LBE, and interactive media that has been in production since 2013. They support a variety of game studios by providing music, sound effects, and in-engine implementation. He holds a degree in music and composition from Berklee College of Music and the Music Conservatory of Napoli in Italy, and has an extensive background in commercial production for national and international TV as well.

Saturday, June 4th, 2022; 4:00PM – 5:00PM Pacific Time; Anaheim Convention Center; Level 2, Room 202A

Advanced Audio Applications: Opening New Markets for Musical Instrument Companies, Developers and Musicians

Cars are evolving rapidly, and fully autonomous vehicles will be here before you know it. Once they arrive, there will be cars for ridesharing, but there will also be what are essentially living rooms on wheels. People will be seeking ways to entertain themselves while their car takes them where they want to go. Musical instrument companies need to be thinking about how cars may become mobile music studios in the future.

Athan Billias | President | The MIDI Association

Career Highlights

• Product Planning manager in Tokyo, Japan for the largest selling synthesizer of all time – the Korg M1.
• Licensed IVL Virtual Vocals to 9 of 11 companies in the Japanese network karaoke market including Daichi Kosho/Yamaha, GigaNetworks, Ricoh, Sega, Taito and Xing/Brother.
• Marketing and Sound Design Manager for the Yamaha Motif synthesizers in the US.
• As Director of Marketing for the Pro Audio and Combo Division planned and implemented the Trainer/Merchandiser program at Yamaha Corporation of America (YCA).
• Lead the Steinberg software team in the US for the first three years after Yamaha acquired Steinberg in 2005.
• In 2014, implemented the Qualtrics Voice of Customer program at YCA.
• In 2018, selected and implemented a best in class digital marketing stack that creates individualized profiles for every YCA customer and then delivers personalized messaging across multiple touchpoints to guide customers through their unique customer journey.

Specialties: Product Planning for digital musical instruments and software. Digital marketing. Fluency in Japanese and working with Japanese companies, expertise in licensing contracts and third party relations

Mike Kent | Chief Strategy Officer | AmeNote Inc.

Mike is a world leader in technology for musical instruments and audio/video. Mike is the Chair of the MIDI 2.0 Working Group of MIDI Association and Chair of the MIDI Working Group of USB Implementers Forum. Mike filled international roles for Roland R&D for over 20 years, in product development, business development, while managing strategic relationships and technology licensing. Mike has consulted to Yamaha, Apple, Roland, Musescore, Shure, Artiphon, and Analog Devices. Mike contributed audio processing technology design for NASA’s Ames Research Center. Mike is a Member of the Program Advisory Committee for BS in Computer Science & Digital Audio and BA in Music & Sound Design at DigiPen Institute of Technology.

Gregory Pat Scandalis | CTO, Acting CEO | moForte Inc

Pat Scandalis, CTO acting CEO of moForte Inc, has held lead engineering positions at National Semiconductor, Teradyne, Apple and Sun and spent the past 28 years in Digital Media. He was an Audio DSP researcher at Stanford University’s Center for Computer Research in Music and Acoustics (CCRMA). He co-founded/VP of engineering for Staccato Systems, a successful spinout of Stanford/CCRMA, sold to Analog Devices in 2001. He has held VP positions at TuneTo.com, Jarrah Systems and Liquid Digital Media (responsible for online digital music e-commerce properties for Walmart). He holds a BSc in Physics from Cal Poly San Luis Obispo and is currently a visiting scholar at CCRMA, Stanford.

Pravin Angolkar | Marketing Manager | Analog Devices

Pravin Angolkar has over 15 years of experience in the semiconductor industry in the areas of Systems Applications & Marketing. He has earned a PGD in General Management from the Emeritus Institute of Management, Singapore & M.Tech. degree in Information Technology from IIIT-Bangalore.

Saturday, June 4th, 2022; 5:00PM – 5:30PM Pacific Time; Anaheim Convention Center; Level 2, Room 202A

The A3E 2022 Anaheim – NAMM Show 2022 – MIDI Association Networking & Cocktail Reception

MIDI Association, NAMM and A3E are sponsoring get together to give out the MIDI Innovation Awards and present NAMM Foundation with a check for the MIDI Fund.

A3E, A3E Research and A3E Summits + Events operate and conduct their practices as an independent, unbiased, objective and agnostic industry resource, with the primary goal of providing realistic, actionable, practicable business insights, information, as well as educational programming and content.