A3E 2021: How Next Generation Content Creation is Reshaping the Entertainment Industry

NAMM Believe in Music Week – January 2021

Global Livestream: January 20  |  Marketplace: January 21–22  |  Believe in Music TV: January 21–22

Session 1: Thursday January 21st, 2021, 3:00PM – 3:30PM Pacific

Content Creation Platforms Pioneering New Music Industry Business Models

Filmmakers have always been required to obtain a licensing agreement that ensured appropriate payment and approval by the right holders before it could be synchronized to picture. This long-standing process is now changing for content creation platforms. Today, TikTok and Triller have secured the rights for the largest popular music catalogs to be made available for use in user generated video content, while emerging as the most influential marketing platforms on the planet.

Join A3E for a discussion about the evolving perspective of the music business on licensing, artist promotion, and influencer marketing through popular content creation platforms.

Joe Galante | Former Chairman of Sony Music Nashville

Joe Galante is a veteran record label executive who began his industry leadership tenure as Chairman of RCA Records New York and retired as the Chairman of Sony Music Nashville. Across four decades, Galante helped launch the careers of Alabama, Clint Black, Kenny Chesney, Sara Evans, The Judds, Lonestar, Martina McBride, K.T. Oslin, Kellie Pickler, Carrie Underwood, Keith Whitley, Chris Young and many more, while his leadership bolstered the careers of such superstars as Brooks & Dunn, Alan Jackson, Miranda Lambert and Brad Paisley. He is currently the Chairman of the Country Music Foundation (CMA).

Session 2: Thursday January 21st, 2021, 11:00AM – 12:00PM Pacific

Live vs. Live Streaming: Has Technology Become Center Stage?

Many music industry veterans remember the year when ‘file sharing’ decimated the business of recorded music by offering an alternative to purchasing music. At the time, it seemed all-but-impossible to believe that consumer habits could change so drastically, that they would drive the industry into a fifteen-year recession and restructure.

Fast forward to 2020, where a new technology has taken root, this time for live events and concerts during a pandemic. Is ‘live streaming’ a temporary solution to bridge live music across the chasm of Covid-19, or will it permanently change consumer habits and reshape the future of live performance?

Join A3E to discuss the future of live streaming, and its impact on the road ahead for artists, concerts, and live music venues.

Martha Earls | Owner | EFG Management, Chalkboard Entertainment, Ten21, Demasiado Productions

As owner of EFG Management, Earls has managed the career of multiplatinum, global superstar Kane Brown from the early stages of his career in 2015. Earls has guided the boundary-defying, 5-time American Music Award winner through the successful launch of 2 multi-platinum albums, 5 #1 country singles, 2 hit Top-40 singles, and multiple sold-out arena tours over the course of the past 5 years. During this time Earls also co-founded Chalkboard Management, Demasiado Production and Ten21 management with clients including Rajiv Dhall (Chalkboard), Bubba Irwin (Chalkboard) and Restless Road (Ten21). Earls has been named multiple times to Billboard’s Country Power Players List, New Power Players List and Women in Music.

Nikki Boon | Director; EFG Management | Co-Owner Chalkboard Entertainment, Demasiado Productions

Nikki Boon has worked with country superstar Kane Brown for 5 years, beginning as his tour manager and transitioning to day to day. In 2017 Nikki also co-founded Chalkboard Entertainment which includes clients such as Rajiv Dhall, Alex Alvga and Bubba Irwin, and in 2020 co-founded a production company, Demasiado, which has produced multiple television performances, music videos and the Cowboys Thanksgiving halftime performance. Nikki was also included in HITS Daily Double’s Next-Wave Issue.

Session 3: Friday January 22nd, 2021, 12:00PM – 12:30PM Pacific

Applying the Principles of Gamification in Musical Instrument Design

Great musicianship requires focus, practice, repetition, muscle memory, and training. According to a study by Microsoft, the average human being now has an attention span of only eight seconds, and continues to trend downward. Is gamification a solution to teach music and content creation to the next generation of creatives?

Join A3E for an insightful discussion on the research and development behind designing musical instruments using the physical and emotional principles that drive hours of focused engagement time in gaming.

Dr. Mike Butera | Founder & CEO | Artiphon

Dr. Mike Butera founded Artiphon in Nashville, TN in 2011. He holds a Ph.D. in Sound Studies from Virginia Tech, has toured the country as a multi-instrumentalist, taught as a professor of philosophy and sociology, and consulted globally as a consumer electronics designer. Mike’s doctoral work in the phenomenology of listening laid the groundwork for Artiphon’s design principles, and he frequently speaks on topics of music technology and augmented creativity.

Session 4: Friday January 22nd, 2021, 10:00AM – 10:30AM Pacific

The Future of Entertainment Technology: Concerts in the Virtual World

The evolution of motion capture, visual effects, and 3D animation is bridging the divide between virtual and reality. While superstar athletes have been competing in video games for many years, we are now seeing a new trend emerge where marquee recording artists are performing virtually to the largest audiences in concert event history.

Will music and gaming merge, or is there something far bigger on the horizon? Join A3E for a discussion on the future of entertainment technology and its impact on the music industry.

Steve Schnur | Worldwide Executive & President of Music | Electronic Arts

Steve Schnur is Worldwide Executive and President of EA Music Group, responsible for the pursuit, creation and continuous development of the global vision for music in all EA games. His ability to bridge the gap between both the digital and music worlds has made him a leader in digital music marketing. Schnur has held executive positions with WMG, EMI and BMG and has worked as music supervisor for Sandra Bullock’s Fortis Films, where he supervised and produced music for the hit comedy MISS CONGENIALITY (which garnered a Golden Globe nomination for best original song).

Session 5: Friday January 22nd, 2021, 2:00PM – 2:25PM Pacific

Preserving Superstar Entertainment Through A 100 Year Pandemic – A Q&A with Encore Live Founder and CEO, Walter Kinzie

While the live music industry shuttered its doors and resorted to living room concerts on Facebook, Encore Live gave birth to a next generation experience for live entertainment. Join A3E and Encore Live Founder and CEO, Walter Kinzie, to learn how his passion for the music industry reunited superstars like Garth Brooks, Kane Brown and Metallica with their audiences safely on the stage of Encore Drive-In Nights. We’ll discuss the determination and technology behind launching a new hybrid model that may fuel the live event industry for decades to come.

Walter Kinzie | Founder & CEO | Encore Live

Walter Kinzie is the Founder and CEO of Encore Live, the innovative event production firm that completely revolutionized the way people attended live events amid the pandemic. Walter, along with his team, launched the groundbreaking Encore Drive-In Nights concert series, which produced unique performances by Garth Brooks, Metallica and others, safely entertaining nearly a million fans at outdoor theaters across the United States and Canada. Over the years, Encore Live has planned and executed dynamic human experiences for organizations including Facebook, Mattress Firm and the Pokémon company, as well as events featuring celebrities such as Bon Jovi, Brooks and Dunn, Faith Hill, The Eagles and many more.

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